Definition[ edit ] Cultivation theory suggests that exposure to media, over time, subtly "cultivates" viewers' perceptions of reality. Gerbner and Gross assert: Its function is in a word, enculturation ".
History[ edit ] In the early s, George O. Squier was granted patents for a system for the transmission and distribution of signals over electrical lines  which was the technical basis for what later became Muzaka technology streaming continuous music to commercial customers without the use of radio.
However, little progress was made for several decades, primarily due to the high cost and limited capabilities of computer hardware. From the late s through the s, consumer-grade personal computers became powerful enough to display various media.
The primary technical issues related to streaming were: However, computer networks were still limited in the mids, and audio and video media were usually delivered over non-streaming channels, such as by downloading a digital file from a remote server and then saving it to a local drive on the end user's computer or storing it as a digital file and playing it back from CD-ROMs.
Late s — early s[ edit ] During the late s and early s, users had increased access to computer networks, especially the Internetand especially during the early s, users had access to increased network bandwidthespecially in the " last mile ".
These technological improvements facilitated the streaming of audio and video content to computer users in their homes and workplaces.
The band Severe Tire Damage was the first group to perform live on the Internet. As proof of PARC's technology, the band's performance was broadcast and could be seen live in Australia and elsewhere. In a March interview, band member Russ Haines stated that the band had used approximately "half of the total bandwidth of the internet" to stream the performance, which was a by pixel video, updated eight to twelve times per second, with audio quality that was "at best, a bad telephone connection".
RealNetworks was also a pioneer in the streaming media markets, when it broadcast a baseball game between the New York Yankees and the Seattle Mariners over the Internet in When Word Magazine launched inthey featured the first-ever streaming soundtracks on the Internet.
In —, 10 operas were transmitted via satellite into at least 2, theaters in 66 countries. Business developments[ edit ] The first commercial streaming product appeared in late and was named StarWorks  and enabled on demand MPEG-1 full motion videos to be randomly accessed on corporate Ethernet networks.
Starworks was from Starlight Networkswho also pioneered live video streaming on Ethernet and via Internet Protocol over satellites with Hughes Network Systems. It was later also widely adopted on websites along with RealPlayer and Windows Media streaming formats.
The competing formats on websites required each user to download the respective applications for streaming and resulted in many users having to have all three applications on their computer for general compatibility.
The ability to collect data and feedback from potential customers caused this technology to gain momentum quickly.
Stand-alone Internet radio devices emerged to offer listeners a no-computer option for listening to audio streams. These audio streaming services have become increasingly popular over recent years, as streaming music hit a record of To offset this somewhat, media are generally compressed for both storage and streaming.
Indigital pioneer Marc Scarpa produced the first large-scale, online, live broadcast in history, the Adam Yauch -led Tibetan Freedom Concertan event that would define the format of social change broadcasts.
It dematerializes music, denies it a crucial measure of autonomy, reality, and power. It makes music seem disposable, impermanent.Casting an untitled music video.
Project description: "Music video auditions in New Hampshire.". Media is about all the ways you can get information — books, e-media, magazines, newspapers, radio, and television.
Music Media Television. Beginning of dialog window. Escape will cancel and close the window. Browse 51 media, music, television, and TV graphics, designs & templates from $4. All from our global community of graphic designers. The Internet didn’t kill TV!
It has become its best srmvision.comans are watching more television than ever before, andwe’re engaging online at the same time we’re tuning srmvision.com media has created a new and powerful“backchannel”, fueling the renaissance of livebroadcasts.
The influence of the media on the psychosocial development of children is profound. Thus, it is important for physicians to discuss with parents their child’s exposure to media and to provide guidance on age-appropriate use of all media, including television, radio, music, video games and the Internet.